A CFO'S GUIDE TO MAXIMIZING SUBSCRIPTION REVENUE

Sponsored by Recurly
OCCURRED: DECEMBER 2019
DURATION: 1 HOUR

Webcast Summary

Most CFOs would agree, there is a lot to like about subscriptions - from predictable, compounding revenue to deep, long-term customer relationships. However, nothing jeopardizes subscription profits faster than involuntary churn due to failed payments.

In this webcast, you’ll learn how leading finance executives are leveraging the latest in machine learning to intelligently optimize recurring payments — improving transaction success rates and delivering a dramatic boost to subscription revenue. 

Join us to explore the following payments optimization topics: 

  • The value of operating multiple gateways, particularly in dynamic, high-volume transaction environments
  • How A/B testing and custom gateway routing improves transaction success rates
  • Why ensuring business continuity with a failover gateway is critical
  • The impact of decline management strategies using machine learning (hint: 12% increase to monthly revenue on average)

Also, Recurly will share their latest subscription industry benchmarks on churn, revenue recovery and the impact of recurring payment optimization.

About the Speaker

Jonas Flodh, SVP of Product, Recurly

Jonas is an entrepreneurial executive with extensive high-tech leadership experience and a track record of rolling out new products, building teams, and leading digital businesses to growth, successful exits, and post-exit integration. Prior to joining Recurly, Jonas was VP & GM for Ooyala's AdTech business unit where he led the R&D, Sales, and Customer Teams. Jonas has spent a large part of his career leading global product and technology teams in the OTT and AdTech sector and has held positions as VP Products at Ooyala, CPO at Videoplaza, CTO at Tradedoubler [TRAD], and Director of Product Management at Orange PCS [ORAN].

Jonas holds an M.Sc. in Industrial Economy & Management from the KTH Royal Institute of Technology, Stockholm and is an alumni of INSEAD Business School, Fontainebleau, France.

 

About the Moderator

Jess Bozzo, Content Manager, Argyle Executive Forum

Jess is the Content Manager for Argyle's growing CFO webinar division. In her current role, Jess is responsible for the creation and implementation of virtual event themes, overviews, and working with speakers and partners to create engaging and timely content. Prior to joining Argyle, Jess got her start in audience development and marketing with NewBay Media. A graduate of Gettysburg College, and a New Jersey native, Jess currently resides in Jersey City.
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