Customer engagement and expectations are higher than ever. To adapt, new business models are emerging (or being thrust upon companies by new competitors). And companies who fail to embrace them will get left behind.
Many of these business models put the customer at the center and align the success of the customer to the success of the business. This strategy keeps customers engaged and delivers consistent, predictable revenue growth.
Embracing customer-centricity can be a game-changer in terms of achieving business results; however, business model transformation is complex. Join this webinar to hear from CFOs on how they’ve applied customer-centric concepts at their organizations. This webinar will discuss several topics, including:
- How today’s customer has impacted the role of the CFO and what customer-centricity means for finance
- The financial impact of optimizing the customer lifecycle
- The metrics and KPIs that matter for measuring and supporting customer-centricity
- The challenges of current systems and processes to accommodate new business models and the technology associated with putting the customer first