Sponsored by FinancialForce
TIME: 2:00 PM ET

Webcast Summary

Every smart business leader wants a complete view of their business. But what does that actually mean? What does it take to push past the marketing hype and develop a true 360-view of your business? The reality is that attaining this holistic vision can mean the difference between profitability and failure, both at the individual customer level as well as the global organization level.

Join this webinar to learn:

  • How customer-centricity is the best path to developing a holistic view of your business
  • How operating from a single platform vs multiple platforms improves business processes
  • How having a 360-view of your business can help with customer margins, total value of a customer, and service or product line profitability

About the Speaker

Chris Osborne, Product Strategy, FinancialForce
Chris is a 20+ year veteran in the ERP and CRM industry holding various positions from product leadership to finance implementation consultant to hands-on developer. He has spent the last 8 years on the Salesforce platform in product leadership and marketing roles.  More specifically, four years assisting Amadeus Hospitality with their transition to a cloud-based Force.com solution and the last four years at FinancialForce in Product Strategy for the Financial Management suite of applications.  Chris also holds degrees in Computer Information Systems and Business Management.
Gordy Brooks, Chief Financial Officer, FinancialForce

Gordy Brooks is the Chief Financial Officer at FinancialForce overseeing global finances and operations. Gordy joins FinancialForce with more than two decades of senior financial leadership experience at notable companies, serving as CFO of Blue Coat Systems and holding other senior finance positions at VMware and BEA Systems. Most recently as CFO of Citrix GetGo, he was responsible for orchestrating the spin-out of the GoTo SaaS product division and successful merger with LogMeIn (LOGM).

As CFO of Aerohive Networks, he led the finance, accounting and enterprise IT functions, bringing the company to a successful IPO. Gordy has held finance positions at other leading technology companies including Microsoft and WebTV Networks as well, and also launched four new companies during his extensive career.

A Silicon Valley native, Gordy started his career in the Palo Alto office of Ernst and Young after earning his Masters in Accounting from the University of Southern California Marshall School of Business.


About the Moderator

Jess Bozzo, Content Manager, Argyle Executive Forum

Jess is the Content Manager for Argyle Executive Forum’s growing CFO virtual division. In her current role, Jess is responsible for the creation and implementation of virtual event themes, overviews, and working with speakers and partners to create engaging and timely content. Prior to joining Argyle, Jess got her start in audience development and marketing with NewBay Media. A graduate of Gettysburg College, and a New Jersey native, Jess currently resides in Hoboken.
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Please note that only those who attend the live Webcast will have the opportunity to earn continuing professional education (CPE) credit in connection with this Webcast. Because there is no charge to register for this Webcast, there are no refunds following registration for this Webcast.

Fields of Study: Finance
Level: Intermediate
Prerequisite: None
Advance Preparation: None required
Delivery Method: Group Internet-based
Recommended CPE Credit(s): 1

Free CPE Credit

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